Snickers “Hungerithm” -

Created during my time as Digital Creative Director at Clemenger Melbourne. Started as a dozen lines of code, counting :) and :( emoticons on Twitter in real time. Stayed as an idea inside a vending machine that switched prices for a year. A random conversation about the POS system inside 7-Elevens allowed us to switch between existing discounts (which were usually used for vouchers). Data visualisations gave it a story, and planned spontaneity gave us some angry and amusing spikes to boost awareness. An immense collaboration made possible by so many talented folk.