Consulting & Mentoring

Consulting creative direction & copywriting

I work with a regular roster of local and overseas agencies to solve campaign briefs, shape non-traditional fame campaigns, and create brand experiences and utilities. Plugging in where needed to join the workshop, solve the brief, sell in the work.

Creative coaching & mentoring

I regularly teach creative departments my Modern Creativity Masterclass. It’s a sprint that externalises what modern creative communication is made of, the platforms it lives on, and delves into aspects of user centred design, agency storytelling, and behavioural economics. It stems from the approach I taught my creative teams at my time in Clemenger Melbourne, four of whom globally ranked in the top 10 most awarded creatives in 2017.

Brand Strategy

I’m a starter. Good with taking the vague aspiration and turning it into something tangible and engaging. As a brand strategist I've created platforms for start-ups, entrepreneurs, B2B organisations moving into B2C, Australia's biggest cinema group, cafes and restaurants.