Award winning conceptual and strategic thinker who understands what platforms can and can’t do, and what people will and won’t do.
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MIFF - BEST SEATS IN THE HOUSE - HANNAH GADSBY | Guilty / Thought Police
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A co-created TVC concept for the (Online) Melbourne International Film Festival that was conceived and shot in under a week in the strictest Covid restrictions. Dir: Micheal Lutnam

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DULUX - BARRY TECHNOLOGY TVC
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A TVC for Dulux Wash & Wear Paint directed by Two Hands, Ned Kelly & Buffalo Soilders director Gregor Jordan.

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SNICKERS HUNGERITHM

This highly awarded digital campaign began as a creative sprint discussing the value of seven lines of code that compared and counted the use of smiling and frowning emoticons on Twitter.
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RATE YOU ROOF  

This simple tool utilised a new draw feature in Google Maps,  beating Googles own “Project Sunroof” application to market by three months.
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WONDERFUL HOLD MUSIC

Creating a brand experience out of a “withered technology”. We combined Myer department stores charity partners, their annual Christmas song CD, and hacked their hold music system to create a unique charity mechanic that kept frustrated Christmas shoppers on the line.

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NAB - FOOTIFY FM

The NAB banks Footify campaigns completely changed how sports sponsors behaved in Australia. Growing and celebrating the diversity and passion of footy fans across the country.

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THIS WORLD NEEDS MORE INTREPID PEOPLE
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Intrepid Travels first brand campaign co-created with their internal creative department. What looks like a high concept, high budget travel ad was built from existing footage and went on to take the top prize at the Travel Video Awards against campaigns with 20x its budget.


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ITS PEOPLE LIKE US by Taboo Group

A documentary which combined the Transport Accident Commissions existing programs, and partnerships with behaviour experts, law enforcement, to create an integrated campaign that presented as a piece of culture rather than a public service campaign.
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Clemenger BBDO Melbourne digital work 2015

A showcase of award winning work from my time as Digital Creative Director of Clemenger Melbourne.

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