Yes, the notion of tricking search engines via keyword stacking and other tricks
Now Google has changed its search algorithms, you must now be genuinely engaging your audience to ensure a good ranking.
In the digital advertising hinterland, there is an eternal struggle between the storytellers and the inventors, the content makers and the platform builders. It seems the storytellers and makers might have won – thank God.
This, and the fact that there doesn’t seem to be any specific courses on writing for digital and social media because it changes so quickly, has sparked this short course/workshop I’m conducting for AWARD.
It’s a field guide on how to formulate engaging ideas in digital and social media – and techniques and strategies you can use to make emerging technology and platforms relevant to your work.
It’s also going to be fun. I love this area, and am as obsessed by unpacking and teaching it as I am about working in it.
Please join us Friday week, there are still a couple of places left.