Did you know that Dolly Parton wrote the songs “Joelene” and “I will always love you” on the same night?
Also, legendary Smiths guitarist Johnny Marr wrote the indie classics “This Charming Man”, “Still Ill” and “Pretty Girls Make Graves” in a single evening because they needed songs for a John Peel session.
Wish I had nights like that.
I should also stop listening to such campy music.
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Yes, the notion of tricking search engines via keyword stacking and other tricks
is over.
Now Google has changed its search algorithms, you must now be genuinely engaging your audience to ensure a good ranking.
In the digital advertising hinterland, there is an eternal struggle between the storytellers and the inventors, the content makers and the platform builders. It seems the storytellers and makers might have won – thank God.
This, and the fact that there doesn’t seem to be any specific courses on writing for digital and social media because it changes so quickly, has sparked this short course/workshop I’m conducting for AWARD.
It’s a field guide on how to formulate engaging ideas in digital and social media – and techniques and strategies you can use to make emerging technology and platforms relevant to your work.
It’s also going to be fun. I love this area, and am as obsessed by unpacking and teaching it as I am about working in it.
Please join us Friday week, there are still a couple of places left.
I am teaching a workshop later this month for AWARD on writing for digital and social media called Giving Data A Soul.
A big part of this will be equipping those who come with some valuable online resources. So at the end of the course, they can actively keep updated on the ever-changing world of ads, ideas and innovations.
I have my own lists of sites and people I follow, but greedily, I want yours so it’s a much-rounded resource. Each contribution will be gratefully credited.
So if you’ll indulge me, can I ask for:
1. Your top three blogs for ads, ideas, online?
2. The top three people you follow in social media for up to date and relevant knowledge.
Post them below.
Thanks. You rule.
I am very excited to be teaching two day intensive workshop for AWARD later this month.
It’s a practical field guide built out of my own experience as a Senior Copywriter/Digital Creative Director in the digital space over the last nine years, and my time as web designer and developer several years before that.
Because the truth is, although the roles of strategists, UX specialists and technologists have become essential. The role of the creative storyteller to give digital work a relevance and humanity is more valuable than ever.
Or to put it another way, we need Copywriters to give data a soul.
This workshop is for anyone working as an agency copywriter/communications specialist who uses writing, ideas and online to create their work.
Enrol here, or feel free to ask me any questions below.
This Saturday, our client NAB has trained ten commentary teams to call the AFL Grand Final in their native language live via Footify FM.
Whatever happens, it’s great to know that we’ve won over one skeptic, and our idea has been embraced in the inclusive spirit in which it was intended.
Might send my Mum this article.
High Street Northcote has two tattoo removal shops.
In the same way the trend of getting tattoos originated from this hipster enclave, the trend of removing them seems to be starting from the same place.
Years ago I asked someone who worked in finance how i could invest in tattoo removal. He just looked at me strangely.
I wished I’d asked someone else.
I’m still thinking I might invest in a Tattoo removal franchise before they get popular in Doncaster.
Then I can invite you all to have a money fight on my yacht.
I’ve joined my friends Matt, Rhys and Bruno in their remarkable idea for a businesses.
They are taking everything they know about design, software and mechatronics and creating a company that makes it possible for people with great ideas, to make those ideas happen.
Here’s a short film I made about their recent Laneway Learning session.
The latest Adobe stunt doing the rounds.
Our NAB campaign from last year.
An amazing TED Talk which answers how artists and musicians can make a living in a world where we no longer pay for the things they create.
An amazing spoken word piece/animation about bullying and defiance by Shane Koyczan.
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