Hello I am Ben Keenan: doer, maker, thinker, copywriter,
digital creative director, teacher, dad, and lover of new & antiquated technology.

Uniting the nation through footy

Uniting the nation through footy

Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up …

A bedtime story turned into a book for my daughters Noushie & Millie

A bedtime story turned into a book for my daughters Noushie & Millie

I make up bedtime stories for my daughters almost every night. “The Bin Man” was the one that gets requested most, so with the help of the supremely talented Dan …

The NAB Stand-Ins

The NAB Stand-Ins

A promotion that saw a bunch of bankers go to ridiculous lengths so more fans who’d otherwise miss the AFL Grand Final could go to the game.

Creativity is just connecting things.

The internet isn’t a marketing tool, it’s a relevance engine.

The internet is essentially a relevance engine. It allows you to navigate a path of your choosing, digging deeper into topics that interest you and bypassing the things that don’t. …

Songs written on the same night

Did you know that Dolly Parton wrote the songs “Joelene” and “I will always love you” on the same night? Also, legendary Smiths guitarist Johnny Marr wrote the indie classics …

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