Ben KeenanCopywriter / Digital Creative Directorphone 0414 529 054

about / work

Bin Your Butts - Radio
Radio ad for Sustainability Victoria's Don't Be a Tosser, Bin Your Butts campaign created by prank calling unsuspecting smokers.
Siren single/campaign round winner 2008
B&T best radio ad of 2008
Clios radio finalist 2008
MADC radio bronze 2008
Butts Ambient
Bin Your Butts - Ambient
Created in the weeks leading up to the smoking ban in Melbourne pubs and resturants in July 2008 using butt litter found within a 1km radius of the CBD.

Bin Your Butts - Kurt's Butt
We auctioned off the cirgarette butt of a long dead rock star to highlight the fact that a discarded butt can live on for over 12 years.
Best Ads on TV, Best Online Feb 09.

ANZ - Reboot TVC

Launch ad for ANZ's 'We Live in your world' campaign.

Inspired by the fact that the new ANZ logo looked a little like a reset button.


ANZ - Jogger TVC
Mortgages ad for ANZ's 'We Live in your world' campaign.

ANZ- Orchestra TVC
Extended Christmas branch hours ad for ANZ's 'We Live in your world' campaign.

Wifi
ANZ - Free Wi-Fi at Southern Cross Station.

ANZ provided free Wi-Fi at Southern Cross Station and venues across Melbourne and Sydney that linked through to a site showcasing their innovative ways to bank on the go.




ANZ Lines
ANZ - Customer Satisfaction Print
ANZ were rated best of the big four banks for customer satisfaction at a time when the GFC had made banks very unpopular.


Repco - Father's Day TVC
First in a series of ads depicting men getting a little emotional over their love of all things auto.

Melbourne International Comedy Festival - TVC
An attempt to do a comedy festival ad without a gag in it.

Roger the Super Fish does a John West.
I spent months training a rare Mexican goldfish to leap from his bowl, here is the evidence.
MADC viral finalist 2008.

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"Everyone deserves stuff" web videos.
Campaign for an online savings account that lets you set a savings goal and get friends and family to contribute towards it via social media.

A bit like getting sponsored for a charity - with that charity being you.

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Children's Music Project
DJ Roo & the Outback crew were inspired by the year I spent teaching Japanese kindergaten children in 2002.

I created the characters, wrote the songs and voiced male vocal parts along with some help of some friends.

It was commisioned by Stomp records, then shelved.

TAC - Cold activated coasters.
Distributed in bars and clubs as part of TAC's youth risk taking "Your Mate's Life is in your hands" campaign.

TAC - Black arm band stubby holder.
Created for TAC sponsored events leading up to the 2008 AFL Grand Final.
MADC ambient/non trad bronze 2008.

www.yellowcard.tv
Enabled users to send anonymous customised video warnings to friends who take unnecessary risks on the road.
AdFest viral website bronze lotus 2009.
TAC Three WIse Men
TAC - Christmas Outdoor.
I did this in my first week of work experience at Grey Melbourne.



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