No crazy app builds, no augmented reality, and no requests to scan a QR code.
Here are three digital campaigns that are clever thinking and using the existing site functionality of sites we all use every day.
1. Bury the past.
In the Philippines, defaming women by creating sex scandal videos has reached epidemic proportions. A group defending womans’s rights has created this simple, effective Facebook meme to
counter these malicious acts.
2. The Film Festival You Didn’t Know You Entered.
In a very smart act of appreciating how fans now interact with your music and each other on You Tube, Blink 182 created this achingly simple twist on how to treat people who use their music illegally.
3. Ikea Showroom.
Using a digital camera, his display stock and Facebook’s photo tagging function, the manager of a new Ikea store in Malmo pulled this off – one of the cleveriest zero budget (not including his floor stock) local area marketing campaigns ever.